First Bankers Trustshares, Inc.'s mission is to be the best financial service company in the markets in which we compete by meeting or exceeding the needs of its customers, shareholders, employees and community.
To achieve this mission, First Bankers Trustshares will need to become a company that does not settle for second best - one which combines excellence in operating practices, superior financial performance, social responsibility, and an absolute commitment to the highest ethical standards. We aspire to be the employer of choice, attracting a diverse group of the most talented people who are genuinely committed to continuous improvement. We must aggressively pursue prudent, profitable growth in current operations and through entering new lines of business. Each operating unit needs to develop and maintain a competitive advantage based on highly motivated people determined to please the customer.
We will have achieved our mission when we rank simultaneously among the very best in our industry in customer satisfaction measurements, employee satisfaction measurements, and total return to investors. We will be what we aspire to be when we are preferred partner to our suppliers, a valued corporate citizen of our communities, and an institution which receives consistently strong ratings from our regulators. The key to achieving our mission is to be able to achieve all of this at the same time.
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